If you’re a product manager adding AI features to your product, you’ve probably struggled with pricing them. There’s no one-size-fits-all answer, but one thing’s clear: AI Credits aren’t it. Elena Verna nailed why in her piece on hating AI Credits pricing.

  • Customer doesn’t know the price up front
  • Prices don’t feel fair
  • There’s no apples-to-apples comparison
  • Customer Support becomes impossible
  • Companies will exploit this confusion

From my SaaS perspective, pricing AI Credits is incredibly tricky because LLM inference costs are so volatile. Sure, they’re getting cheaper, but it’s really hard to predict where they’ll go and how to build a pricing model that actually sticks and makes money.